Campaign Dashboard
Total Revenue
$3.78M
8.7%from last period
Prev: $3.48M
Average ARPU
$2.56
3.6%from last period
Prev: $2.47
Active Customers
1.48M
5.0%from last period
Prev: 1.41M
Total Bundle Purchases
67.57K
6.4%from last period
Prev: 63.52K
Airtime Recharges
99.58K
3.1%from last period
Prev: 96.59K
CVM Bundle Contribution
37.16K
of total bundle purchases55%
Total Revenue Trend
Daily revenue movement
Revenue Breakdown
By category (daily)
Usage Trends
Daily data, voice, and SMS usage activity
Loading usage data…
CVM vs Total Revenue
CVM contribution as % of total revenue
Default vs Campaign Product Revenue
Measure campaign impact on bundle purchases